m|devices is proud to introduce you to our new look following a rebranding exercise which was recently launched and now is being rolled out to customers. The rebrand has resulted in a vibrant new look and feel which we believe reflects our business.
m|devices continues to provide medical devices in Airway Management, Venous Access and Continence Care throughout Australia and overseas.
The m|devices' company logo and brand has undergone a significant transformation. The new identity had to satisfy all of the existing expectations of what our original brand represented...while also moving the brand forward.
Striving to maintain our heritage with our sister company, Multigate Medical Product, was an important goal while also carefully paving our own path as a separate business which has been independently trading for more than a decade.
Effortless performance is a clear vision reflected in our new brand identity. We are focused on the end-to-end clinician/patient experience and want to make every touch point with our customers seamless and easy. We hope the new brand will support our efforts.
What you will see
Our new suite of colors provides a strong visual link to our brand identity across a wide range of applications. The consistent representation of these core colors helps reinforce the distinctiveness of our core categories;
pink = venous access
yellow = continence care
blue = airway management
grey = surgical consumables
Our corporate colours are teal and grey.
In addition to m|devices product images, m|devices' new visual identity incorporates pictures of people in 'reportage style' photographs. Our aim through these images is to capture ‘moments’. Each image should be able to tell a story about the product, people or service.
We encourage you to look-out for our bright new brand at your next relevant event. Alternatively, while you're on our website, take time to look through our new visual identity.